Or Before You Jump Off the Cliff. What’s the most important thing to do as a brand to successfully go to market? Well, it’s actually several things. Know Your Brand First, you must have a strong sense of who the brand is and what it offers. You also need to determine...
Developing Effective Strategy to Deliver on Your Brand Promise. “People don’t buy WHAT you do, they buy WHY you do it.” — Simon Sinek What’s promised to a customer goes beyond the product or service provided to them. Today, technology and the immediate access to...
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