Integrated Branding and Marketing Tools
Mistbox is a revolutionary new product designed to improve the efficiency of residential air conditioning units by leveraging the properties of evaporative cooling. As a result, homeowners can expect average savings of 30 percent on monthly energy bills. Mistbox is easy to install right out-of-the-box, it’s solar powered and Wi-Fi enabled with a mobile app for instant access to unit settings and usage analytics. As a start up, launching a new product claiming remarkable savings, Mistbox needed to generate brand awareness while creating trust in a skeptical marketplace with a friendly, modern, innovative and smart perception. A complete branding system was developed and included logo, identity, display materials, website components and messaging, product colors and membrane interface.