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JBC General Contractors

New Name Requires a New Brand

Logo & Brand Identity Positioning & Key Messages Marketing Collateral Website Signage For over 20 years JBC had been building quality and confidence into every commercial construction project they took on. They had built a reputation of exceeding the client’s expectations on their projects, even as they faced unbelievable timelines and all the challenges that seem to creep into construction projects. They embarked on a name change, from Johnson Brothers Construction, to JBC General Contractors. We were tasked with helping them navigate the path to launching a new brand along with developing the new look, logo, messaging, collateral, signage, business forms and templates and their website.