Before You Go To Market
Or Before You Jump Off the Cliff. What’s the most important thing to do as a brand to successfully go to market? Well, it’s actually several things. Know Your Brand First, you must have a strong sense of who the brand is and what it offers. You also need to determine...
Deliver What You Promise
Developing Effective Strategy to Deliver on Your Brand Promise. “People don’t buy WHAT you do, they buy WHY you do it.” — Simon Sinek What’s promised to a customer goes beyond the product or service provided to them. Today, technology and the immediate access to...
Market with Authenticity
Using Authenticity to Market Your Brand. Honesty is easier and cheaper to sell than false promises. In that vein, it’s important to boil down what your brand stands for, what you offer customers, and how that relates to what they need. To create this seamless...
Design-Driven Advocacy
Design Drives Acceptance and Advocacy. What are you communicating? If your design focuses on your products or services, then you’re only showing your audience what you do. Dig down deeper to the root of why you do what you do, why your company is unique and why...
Brand Culture is Foundational
Your Brand’s Culture is the Cornerstone of Your Branding and Marketing. Your brand’s culture encompasses much more than the superficial perceptions portrayed on public facing materials. Your culture can include behaviors, values, aesthetics, or goals all shared by...
Branding: Keep it Simple
Simple Communicates Faster. One of the main goals of marketing and advertising is to quickly connect with a customer and communicate your value to them. Ultimately, facilitating a purchase. Complex visuals without hierarchy and long copy make that process cumbersome...