Norma’s Touch Rebranding

Branding Should Reflect Customer Experience and Expectations

A boutique facial spa located in west Houston, Norma’s Touch specializes in facials as part of an individual’s overall skin care and beauty. The cozy, relaxing and friendly environment masks the serious devotion to skin health and attention to detail that are the guiding principals behind the stunning results achieved for clients. Norma uses personalized skin analysis and premium products to provide clients with non-invasive individualized skin care solutions for sustainable skin health and improved self-esteem. Immediate goals included increasing revenue through improved awareness, promote referrals to attract new clients, and improve product sales.

We executed a complete brand audit, audience and market research, brand strategy, branding, all new design elements and positioning. A complete branding system was developed including new logo, identity, collateral, website design and messaging, packaging, interior consulting, wearables and signage.